Bing Ads is becoming Microsoft Advertising
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width: 100% !important; } } .full-width { margin-bottom: 0px; } Becoming Microsoft Advertising: Why it matters If you are having trouble viewing this email, click here. Bing Ads is becomingMicrosoft Advertising Dear yinka, Today, we announced that we’re evolving our naming from Bing Ads to Microsoft Advertising. This change represents the evolution in our advertising solutions, and the new opportunities we’re delivering to help you grow your business. What’s new You’ll see the change starting to roll out today as BingAds.com becomes MicrosoftAdvertising.com, and continuing over the coming months as all our experiences and materials are updated to reflect Microsoft Advertising. Be sure to add @microsoftadvertising.com to your safe senders list since our domain is changing. Evolution of our solutions Because of you, Bing Ads has grown to be a $7 billion business, the fifth largest for Microsoft, serving half a million advertisers and over half a billion consumers globally.1 And we continue to expand our advertising solutions, recently becoming the exclusive search advertising provider across Verizon Media properties and introducing new products, such as Action Extensions, and our new Co-Bidding product that enables manufacturers and retailers to bid together. Last year, we expanded our offer and launched the Microsoft Audience Network, delivering high-quality placements that reach hundreds of millions of people across devices on premium sites like MSN, Outlook.com, Microsoft Edge and other partners.2 Clients participating in this offer are already seeing great results. Overstock.com has seen its return on ad spend (ROAS) increase by 33% quarterly since deploying Microsoft Audience Ads.3 “If there are [businesses] looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversions, I would definitely suggest Microsoft Audience Ads,” says Steven Sun, senior paid search manager at Overstock. “That’s something we’ll be doing more of in the future to help us increase conversions and our ROAS.” New opportunities We’re excited about what insights, data and AI-powered marketing services can empower advertisers to achieve. From automation to more personalized experiences, we’re delivering…